Our Brand

Sunday Rituals is a Black and women-owned brand established in Maryland by Esther Forté. Sunday Rituals was born from Esther’s love of self-care. After her battle with post-partum depression, she realize the true importance of self-care.

The age-old proverb “You can't pour from an empty cup” couldn't be any more true. Women around the world know all too well that it is near impossible to serve from an empty vessel. Empower yourself to, once and for all, take charge of your personal peace! You've got to care for yourself before you can care for anyone else. Practicing patience and self-care is the easiest way to love oneself AND to show love for others. Sunday Rituals was created for all women, like herself, who need to feel pampered and relaxed.

Our goal here at Sunday Rituals is to provide our customers with high-quality luxury grade self-care products that turn regular routines into magically therapeutic rituals.